Direct Mail Clinics 1, 2 and 3 (of 11)
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video
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66 min
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Preview
A bargin collection of 3 of my 11 direct mail clinics! This will give you a good idea of why you will want to see the others!
Clinic #1 of 11 is a micro clinic on direct marketing and will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? This quick clinic will give you a quick over view of the basics and foundational understanding of this craft - you might call it ‘the lay of the land’.
Clinic #2 of 11 is a micro clinic on ‘the envelope’ and will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too!
Clinic #3 of 11 is a micro clinic on decision science and will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.
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Meet John
John Lepp is a globally recognized author, speaker, and creative leader known for redefining what modern fundraising can be.
For over 25 years, he has combined direct response strategy, donor psychology, decision science, and bold visual storytelling to help organizations around the world raise more money and build fiercely loyal donor communities.A renowned international speaker and co-founder of Agents of Good, John has trained thousands of fundraisers globally, inspiring them to be more human, more vulnerable, and more creatively courageous in everything they do.