"Decision Science Demystified: Your Fundraising Breakthrough Awaits" Training Video
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Video
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99 minutes
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Preview
Why do some fundraising campaigns soar while others struggle to get off the ground?
It’s not luck. It’s human behaviour.
In this fast-paced session, John Lepp unpacks the decision science behind donor giving. Through real-world examples, you'll discover how small changes in framing, emotion, identity, social proof, and design can dramatically improve results. You'll leave with practical ideas, a simple framework for evaluating your fundraising, and techniques you can put to work the very next day.
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Meet John
John Lepp is a globally recognized author, speaker, and creative leader known for redefining what modern fundraising can be.
For over 25 years, he has combined direct response strategy, donor psychology, decision science, and bold visual storytelling to help organizations around the world raise more money and build fiercely loyal donor communities.A renowned international speaker and co-founder of Agents of Good, John has trained thousands of fundraisers globally, inspiring them to be more human, more vulnerable, and more creatively courageous in everything they do.