Direct Mail Clinic #2 - Let's fixate on envelopes
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video
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22 min
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Preview
Clinic #2 of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.
This clinic on ‘the envelope’ will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too!
In these clinics you will learn:
- what is direct response
- how to make sure your appeal gets looked at first
- ways to ensure your letter gets read
- how to improve your response rates and average gift
- what needs to go into your mail pack to make it more effective
- 1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!
Why does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…
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Meet John
John Lepp is a globally recognized author, speaker, and creative leader known for redefining what modern fundraising can be.
For over 25 years, he has combined direct response strategy, donor psychology, decision science, and bold visual storytelling to help organizations around the world raise more money and build fiercely loyal donor communities.A renowned international speaker and co-founder of Agents of Good, John has trained thousands of fundraisers globally, inspiring them to be more human, more vulnerable, and more creatively courageous in everything they do.