Your Practical Playbook for Fundraising Appeals

Name: Your Practical Playbook for Fundraising Appeals
Brand: John Lepp
Price: 12.62 CAD
Availability: InStock

Fundraising at a small shop can feel a bit like heading to the World Cup with no coach, a couple of set plays and only one jersey. (Translated: You don’t feel like you are totally prepared for all of the challenges you face.) You’ve got a budget that barely stretches far enough to cover stamps, and yet you’re supposed to create magic: appeal letters that touch hearts, emails that get opened, and graphics that somehow don’t look like they were pasted together at 2 a.m. (even though they were). And here’s the good news: you can. And this ebook will show you lots of ways how to "win"!

pdf
48 pages
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$12.62 CAD

Fundraising at a small shop can feel a bit like heading to the World Cup with no coach, a couple of set plays and only one jersey. (Translated: You don’t feel like you are totally prepared for all of the challenges you face.) You’ve got a budget that barely stretches far enough to cover stamps, and yet you’re supposed to create magic: appeal letters that touch hearts, emails that get opened, and graphics that somehow don’t look like they were pasted together at 2 a.m. (even though they were). And here’s the good news: you can. And this ebook will show you lots of ways how to "win"!

Meet John

John Lepp is a globally recognized author, speaker, and creative leader known for redefining what modern fundraising can be.

For over 25 years, he has combined direct response strategy, donor psychology, decision science, and bold visual storytelling to help organizations around the world raise more money and build fiercely loyal donor communities.

A renowned international speaker and co-founder of Agents of Good, John has trained thousands of fundraisers globally, inspiring them to be more human, more vulnerable, and more creatively courageous in everything they do.

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