{"product_id":"decision-science-demystified-your-fundraising-breakthrough-awaits-training-video","title":"\"Decision Science Demystified: Your Fundraising Breakthrough Awaits\" Training Video","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhy do some fundraising campaigns soar while others struggle to get off the ground?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not luck. It’s human behaviour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this fast-paced session, John Lepp unpacks the decision science behind donor giving. Through real-world examples, you'll discover how small changes in framing, emotion, identity, social proof, and design can dramatically improve results. You'll leave with practical ideas, a simple framework for evaluating your fundraising, and techniques you can put to work the very next day.\u003c\/span\u003e\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53084374499693,"sku":null,"price":138.78,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/decisionsciencedemystified.jpg?v=1772755039","url":"https:\/\/yourgivingtree.org\/products\/decision-science-demystified-your-fundraising-breakthrough-awaits-training-video","provider":"Your Giving Tree","version":"1.0","type":"link"}